Seed Spot: Retail Brand Accelerator

Retail Brand Accelerator, made possible by funding from Walmart through the Walmart.org Center for Racial Equity, provides tailored education, mentorship, and resources that prepare diverse founders to breakthrough and succeed in mass retail. Ultimately, we aim to leverage the power of business ownership to build a more inclusive and equitable economy.

This intensive virtual 10-week accelerator is designed for maturing consumer packaged goods (CPG) brands looking to scale into mass retail. Participants will refine their sales presentations and processes, increase their inventory and supply chain capacities, build a stand-out brand identity, and be guided through retailer compliance requirements. The program includes a series of virtual workshops and 1:1 tailored mentoring aligned to the supplier criteria required by major retailers.

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Program Snapshot

Weekly Agenda

• Group training sessions on Tuesday & Thursday 1:00-2:00 pm ET
• Pitch coaching with mentors and investors
• Tailored mentorship on your business
• Office hours with industry experts
• Independent assignments for business growth
• Work 1:1 with dedicated mentors who believe in your mission

Learning Topics

• Brand Strategy & Positioning: 360-degree planning that provides tools, support, and resources needed to support growth into mass retail.
• Mass Retail Selling Environment: Training from cross-functional retail experts (established brands, retail buyers, and distributors) on what is required to successfully launch, grow, and thrive in a national, omnichannel retail environment.
• Supply Chain, Manufacturing & Logistics: Deep dive into production, packaging, and the supply chain management capabilities needed for mass retail.
• Building Team: Strategies for building teams and advocates that support scale.
• Budgeting, Costs of Goods, and Funding Projections: A critical module on financial planning, developing an expense roadmap, and raising capital.
• Sales Presentations: Opportunities to pitch directly to potential buyers, distributors, partners, and investors.

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